PRIVACY POLICY

Tayla Argan welcomes you!

This information note describes the personal data we collect when you use this website or visit Tayla Argan stores. It also outlines the purposes of the use and the rights you have as a Data Subject.

WHO IS THE DATA CONTROLLER?

Regarding the personal data collected to allow you to benefit from the services offered on this website and in Tayla Argan stores, the Data Controller is:

Tayla Argan, with registered office at [complete address], [city, postal code, country].

You can contact the Data Controller by writing to [email protected].

WHY DO WE USE YOUR PERSONAL DATA?

Below is a complete list of the purposes for which we collect your personal data:

Website Navigation

Purpose: to enable navigation on the site; to conduct aggregated statistical analyses aimed at evaluating the proper functioning of the site and assessing any liabilities in case of computer infringements.

• Data processed: IP addresses, domain names, and URIs. This data is collected by the IT systems responsible for the functioning of this site.
• Legal basis: the provision of services allowing users to access the site's content; the legitimate interest in ensuring the proper functioning of IT systems and revealing the existence of any infractions (if applicable, also pursuant to a legal obligation).
• Retention period: 30 days from the collection date, unless otherwise provided by law or Public Authorities in the context of investigations into potential computer infringements.

Customer Service

Purpose: for more information regarding the purchase of our products or the use of our services, we offer customer service via email.

• Data processed: data necessary to respond to requests addressed to our Customer Service.
• Legal basis: the execution of the sales contract for products or pre-contractual measures taken at the request of the data subject; the legitimate interest for administrative and management purposes of Tayla Argan.
• Retention period: the data will be processed for the time strictly necessary to satisfy your requests.

Loyalty Program “Tayla Loyalty Club”

Purpose: management of participation in the loyalty program “Tayla Loyalty Club”. The data will be used to provide discounts and benefits reserved for customers participating in the program and, more generally, to fulfill the contractual and administrative obligations arising from it.

• Data processed: personal and contact data (name, surname, postal address, email address, phone number) requested by the sales personnel; data related to purchases made, points accumulated, and coupons and discounts granted.
• Legal basis: the execution of the contract of membership in the loyalty program (Regulations of the Tayla Loyalty Club); the legitimate interest for administrative and management purposes of Tayla Argan.
• Retention period: the data will be processed for the time strictly necessary for managing your participation in the loyalty program. In any case, information about your purchases and your interactions with us will be retained for a maximum period of 12 months from the date of collection.
• Subjects to whom personal data will be communicated: in addition to the subjects indicated in the paragraph "Who do we communicate your personal data to?", we are, for this specific purpose, obliged to communicate your data to employees of companies that manage the points of sale bearing the Tayla Argan brand, relying on a commercial affiliation contract.

Sending Commercial Communications (“Direct Marketing”)

Purpose: sending commercial communications by traditional mail, email, SMS, landline, and mobile phone, conducting market research and customer satisfaction surveys following the purchase of Tayla Argan products.

• Data processed: contact data (e.g., name, surname, email address, and phone number).
• Legal basis: your consent, which you can revoke at any time by writing to [email protected].
• Retention period: until the revocation of your consent.

Profiling

Purpose: profiling allows us to send personalized commercial communications based on your profile and purchasing and browsing habits, as well as to develop products and services that match our customers' preferences.

• Data processed: data related to your purchases, your country of origin, your gender and age, your interaction with us through our websites, apps developed by us or third parties, and social networks (e.g., Facebook). We may also have access to data regarding your participation (if any) in the “Tayla Loyalty Club” loyalty program and the use of the services offered. Finally, we may enrich your profile with statistical information legally collected from other sources: for example, regarding your area of residence (such as demographic information, geolocation data, etc.) or the electronic devices you use to interact with us.
• Legal basis: your consent, which you can revoke at any time by writing to [email protected].
• Retention period: data related to your interactions with us will be retained for a period of 12 months from the date of collection; information regarding your purchases will be retained for a period of 3 years from the date the purchase was made.

Statistical Analyses

Purpose: creation of statistical reports and behavioral models to analyze, in aggregated form, the cost-effectiveness of commercial actions (e.g., the launch of a new product) by Tayla Argan and to define future commercial and promotional actions.

• Data processed: information related to purchases made, your country of origin, your age, gender, information obtained by analyzing your interaction with us via email or through our websites and apps developed by us or third parties (for more information, please refer to the corresponding privacy policies).
• Legal basis: the legitimate interest of Tayla Argan to analyze – in pseudonymized form (that is, in a manner preventing a customer from being identifiable) – customer data to obtain strategic information regarding customer purchasing behavior, the way customers interact with companies through different communication channels, and the effectiveness of commercial and promotional actions, in order to compete with larger companies in the same sector.
• Retention period: data related to your purchases will be retained, in pseudonymized form, for a period of five years. Other personal data will be retained, in pseudonymized form, for a period of two years.

TO WHOM DO WE COMMUNICATE YOUR PERSONAL DATA?

To achieve the aforementioned purposes, your data will be transmitted to the following categories of people:

• Tayla Argan staff, responsible for managing our website and the services available online and in retail stores;
• Tayla Argan suppliers (e.g., service providers, IT platforms, and consultants): these parties use your data as “data processors,” mandated by Tayla Argan through the signing of a specific contract;
• Credit institutions, delivery companies, transportation companies, and insurance companies: these entities act as independent data controllers, and their cooperation is necessary for the customer to benefit from our services (e.g., making payments or delivering purchased products).

COOKIES

Certain cookies ensure the proper functioning of certain parts of the site. Please read the Cookie Policy carefully as well as this information note.

SOCIAL NETWORKS

On our site, you may also find social buttons/widgets, i.e., special “buttons” representing the icons of social networks (e.g., Facebook, Instagram, and LinkedIn) and interactive social walls (which offer content from social networks). These “buttons” allow users navigating on our site to interact with social networks directly with a simple click, which collect data related to this visit.

DO WE TRANSFER YOUR PERSONAL DATA TO COUNTRIES OUTSIDE THE EU?

The personal data collected may be transferred outside the European Union. In this case, the transfer will be carried out in accordance with the provisions of EU Regulation 2016/679 (“GDPR”).